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InsuraMatch acquires naming rights to Boston’s Longest Running Business show’s studios

BOSTON, Mass. – announces it has acquired the naming rights sponsorship of the studios of The Financial Exchange. The program, hosted by Barry Armstrong, is Boston’s longest running daily financial news radio program.  

The Financial Exchange airs weekdays from 10 AM-Noon on flagship station WRKO AM 680 in Boston, and is syndicated to 12 radio stations throughout New England.  This partnership will bring InsuraMatch’s one of a kind insurance matching service to listeners of the program in Massachusetts, Connecticut, New Hampshire, Rhode Island, New York, Vermont and Maine.  

“This partnership goes well beyond a traditional advertising relationship,” said Marc V. Buro, CEO of InsuraMatch.  “It is based on an integrated content and lead generation strategy, granting InsuraMatch access to a very preferred target market and offering The Financial Exchange access to insurance risk management services to round out their portfolio of promoted services.”

 In addition to the studio sponsorship, InsuraMatch will be providing multi-channel insurance-related content to the program.  Listeners of the radio show will be able to access specialized content created specifically to address the role of insurance in a comprehensive personal financial plan.  The partnership will feature promoted on-air content as well as both on-line and off-line content.

“We’ve been looking for the right kind of insurance partner for a while,” said Barry Armstrong. “No personal financial plan is complete without incorporating the right insurance protection.  We were impressed with InsuraMatch’s approach to personal insurance sales and service.”

As the partnership unfolds, InsuraMatch will be bringing special insurance service offerings and discounts available only to The Financial Exchange listeners.  The demographics of The Financial Exchange’s listenership represent a preferred client with oft-times comprehensive insurance needs.  The partnership is geared toward providing the show’s audience with easy access to informative insurance-related content such as:  Buyers Guides, Top 10 Things to Know About Your Coverage Options, Closing the Gaps in Your Coverage, etc., all geared toward the specific needs of the program’s listeners.
“We are thrilled with the opportunity to work with Barry and his team,” Buro said.  “We share a common belief that our business is best served by ensuring our customers are well-informed and by helping them make the best decisions for themselves and their families.”

About InsuraMatch:
Part of a new breed of so called Super Agencies, InsuraMatch is an insurance brokerage company specializing in delivering best-in-class personalized insurance advice and coverage using modern digital methods. InsuraMatch utilizes a one of a kind, proprietary match algorithm that offers consumers a personalized carrier/product recommendation based on the specific characteristics of each consumer as well as their service and product feature preferences.  Agents are available by telephone to advise customers about their insurance options and provide coverage. New and existing customers can call (844) 232-2700 from 8 a.m. to 7 pm. EST (Mon-Fri) or 10 a.m. to 3 p.m. EST on Saturday or fill out a form to schedule a call at their convenience.   InsuraMatch is part of The Plymouth Rock Group of Companies, which writes or manages more than $1 billion in personal and commercial auto and homeowner's insurance.

About The Financial Exchange:
The Financial Exchange is the ultimate source for business and financial news in New England. A mix of high profile interviews and newsworthy commentary, the show is redefining the ability for listeners to capitalize on the daily trends in the economy. The Financial Exchange covers the top stories both locally and nationally with top flight insight from key partners like CNBC, the Wall Street Journal, Bloomberg, Fox Business Channel and more. Host Barry Armstrong has been discussing business and financial news in Boston and throughout the region for more than 20 years. His credibility and intellect in this field is second to none and he has access to a wealth of contributors, including economists, professors, CEO’s and prominent media professionals, that stretch beyond the networks to keep you informed on every late breaking issue that affects both your personal financial well-being, and that of your company or business as well.